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October 3, 2018

IT’S TIME FOR AFRICA TO TELL A NEW STORY

Throughout time, storytelling has largely influenced how people behave and perceive each other across the world. It is this single factor instilled in individuals since childhood that has contributed to stereotyping and prejudice across societies and cultures. Stories have instigated wars and political mudslinging, racial segregation and gender discrimination, generational and cross-country hostility, and bitterness between low and high-income communities. Even Africa is perceived in a certain way because of the stories being told about it. The role of traditional media and social media are key players in the way the world views Africa, and possibly contributes to putting the brakes [...]

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October 1, 2018

SOCIAL MEDIA STRATEGIES BEYOND CONTENT PLANS

Content plans have driven the desire to see our content distributed through advertising channels, influencers, competition channels and just about any other medium we can find. An over prioritisation of content plans has led marketing professionals to believe that the value of a social media strategy is all about impressions, comments and likes.

Single essence of online presence

Content plans definitely have their place in the eco-system of a social media strategy, however, for many it’s become the single essence of their online presence and this is concerning.

I recently had the opportunity to speak at The Sunday Times Next Generation Conference about this exact [...]

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September 17, 2018

FCB JOBURG ASSISTS BRAND SA WITH BRICS BUSINESS FORUM

The BRICS Leaders’ Summit is convened annually to discuss political and socio-economic coordination. According to account director, Leandra Moodley, the theme for the 10th annual BRICS Summit was ‘BRICS in Africa: Collaboration for Inclusive Growth and Shared Prosperity in the 4th Industrial Revolution’ and aimed to reflect the priorities of the BRICS members. “The agency was briefed to assist Brand South Africa and the Department of Trade and Industry with the BRICS Business Forum, one of several events making up the BRICS Leaders’ Summit,” she adds.

“Its responsibility was the creative curatorship and delivery of an event for 1 200 delegates that [...]

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September 12, 2018

FOR TRUE SEO, REMEMBER THE HUMAN ELEMENT

A colleague of mine (a fellow writer, but not a website copywriter or SEO specialist) recently said,

SEO writing has deteriorated into basically choosing appropriate keywords for a subject, and then using them in vaguely coherent sentences to score highly in searches.

He went on,

In this day and age, in which people hardly READ anymore, what’s the point of strategising, optimising, carefully inserting and tweaking? Who cares if the content is largely vanilla, instead of deeply significant, client-specific copy?

I couldn’t disagree more and, because this is a widespread misperception that many clients and industry fellows may share, I need to clear it [...]

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