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Archive for September, 2018
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September 28, 2018

10 SOCIAL MEDIA TERMS YOU SHOULD ADD TO YOUR VOCABULARY

It may be a little confusing at first, but we’re here to help you get the hang of it.

Navigating social media is tricky enough already – with all the algorithms and #FakeNews. So in an attempt at making things a little simpler, the team at media update has compiled a list of 10 need-to-know terms that you should to add to your vocabulary – if you haven’t already.

Here they are:

 

Source: https://www.mediaupdate.co.za/social/144521/infographic-10-social-media-terms-you-should-add-to-your-vocabulary

 

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September 27, 2018

THE EVOLVING NATURE OF CATEGORY LEADERSHIP IN RETAIL

In the past, when I would go country to country, clients would complain when I would show examples from outside of their region or country. The might say, ‘our country is different’, says Ray Gaul, VP of research and analytics: market insights at Kantar Consulting. He says that recently, that story has changed. When I show examples of in-store best practices, I get the question ‘is that brand doing all the right things in highly developed e-commerce markets?’

The implication is that to be a ‘best practice’ category leader in 2018, you need to be doing three things right:

1. In-store category leadership 2. Digital category leadership 3. Leadership [...]

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September 26, 2018

HOW CARLING BLACK LABEL REACHED MORE THAN 45 MILLION PEOPLE WORLDWIDE

Their #NoExcuse campaign reached more than 45 million people worldwide, and was recently awarded a bronze Loerie award.

Donné Wolk, marketing manager at Carling Black Label, said instead of deflecting blame, the beer company decided to take responsibility for the role beer plays in gender-based-violence.

She said Black Label’s own research revealed that men use alcohol as the number one excuse when committing gender-based-violence.

“We are aware that, while the vast majority of our consumers drink responsibly, there are some men who commit acts of gender-based violence after having abused alcohol,” Wolk told Business Insider South Africa.

Three women are [...]

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September 17, 2018

FCB JOBURG ASSISTS BRAND SA WITH BRICS BUSINESS FORUM

The BRICS Leaders’ Summit is convened annually to discuss political and socio-economic coordination. According to account director, Leandra Moodley, the theme for the 10th annual BRICS Summit was ‘BRICS in Africa: Collaboration for Inclusive Growth and Shared Prosperity in the 4th Industrial Revolution’ and aimed to reflect the priorities of the BRICS members. “The agency was briefed to assist Brand South Africa and the Department of Trade and Industry with the BRICS Business Forum, one of several events making up the BRICS Leaders’ Summit,” she adds.

“Its responsibility was the creative curatorship and delivery of an event for 1 200 delegates that [...]

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