What Does Social Media Denote For The Future Of PR?

by Khodani MasindiJune 26, 2017

Advanced Interaction

Social media interaction never stops and neither do consumers. It allows for greater flexibility and this allows for quicker reaction times and hastier improvements.

But it’s up to the PR practitioners to decide how often they would like to engage. In order to maintain a positive public image, it is crucial for public relations to have a thought-out plan to deal with any crisis or problems that may arise.

Easy Access to Information

With everyone out in the open on the internet, readily accessible, it has become easier for PR to obtain information on target markets and customer service. All of this information can be collected and analysed to create new opportunities for consumers.

Not only is information easily accessible to PR, it is also accessible to reviewers all across social media. And they become a primary source to promoting and providing potential media coverage.

The Rise of Journalists

Social media also allows the public all across the internet to become journalists on their own. As online journalists, these bloggers can have a huge impact in distribution through social channels.

Social media means better coverage for PR and their companies but it also means learning the lingo and the rules that social media plays by. Social media also allows users to directly and publicly make their grievances known without filters. This is why it is crucial for entrepreneurs to focus on giving worthy service to their clients, since damage control is slowly but surely becoming obsolete.

Source: http://www.entrepreneurmag.co.za/advice/marketing/pr-and-publicity/what-does-social-media-mean-for-the-future-of-public-relations/

About The Author
Khodani Masindi