THESE ARE THE 7 BEST ADS IN SA RIGHT NOW

by BelandaSeptember 10, 2018

The winner will be announced this weekend.

Chicken Licken is the most-nominated brand with two ads in the running; one of a local robot called Sbu and another of an Icelandic boy who has assumed an Afrikaans identity.

Watch: 7 best adverts in SA right now:

Sbu 2.0 — Chicken Licken

https://youtu.be/c2an1McaRG0

This hilarious ad features Sbu, a charming suburban-dad robot who plays soccer and teaches high-school kids.
Created by: Joe Public United.

Dala what you must— Brand South Africa
https://youtu.be/iGGBaDoIh6Q

This inspiring ad portrays a young photographer from Hangberg, Cape Town, preparing for a photo shoot in his crime-ridden community.

Created by: The Odd Number.

The helpers — FNB

https://youtu.be/qghk6NLc_hI

The heartwarming ad takes us on a young rugby player’s journey from childhood to becoming a Springbok player.

 

Created by: Grid Worldwide Branding.

#NoExcuse — AB InBev (Carling Black Label)

https://youtu.be/yXKxmi-HTsM

In a bid to create awareness and help put a stop to the surge in domestic violence in SA, the ad draws us into a space where such abuse takes place and the ramifications of making excuses for offenders.

Created by: Ogilvy Cape Town.

Choices — Aware.org

https://youtu.be/jbuSu17aDDE

Another campaign oriented towards addressing socioeconomic issues. Aware.org’s ad educating viewers on the perils of ‘drinking like there is no tomorrow.’

Created by: Riverbed.

My dad — National Sea Rescue Institute

Like the Dala what you must ad, the My dad campaign features an inspirational character.

https://youtu.be/jbuSu17aDDE

A sad bride giving a speech at her wedding reception centred around her dad’s absence who’s rescuing lives at the sea. (Loeries)

The bride’s father out at sea, missing his daughter’s wedding because he’s engaged in rescue work as a first responder. (Loeries)

At first, it seems as though she’s lost her father while in actuality, he’s missed out because he’s at sea with the National Sea Rescue Institute doing meaningful work as a first responder.

Created by: Ogilvy Cape Town.

Icelandic boy — Chicken Licken

https://youtu.be/J4ha22TRrgI

Chicken Licken’s second nominated ad campaign, also by Joe Public, is ridiculously funny and again, focuses on South African patriotism in a quirky manner.  The ad features an Icelandic family who is perplexed by the behaviour of their son, who calls himself ‘Frikkie’.

Source: https://www.businessinsider.co.za/loeries-2018-best-tv-and-cinema-adverts-2018-8

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Belanda