Trending
Heat Index
Business
 
Read More
4
 
Read More
3
 
Read More
5

Calendar
September 2019
M T W T F S S
« Aug    
 1
2345678
9101112131415
16171819202122
23242526272829
30  
Posts Tagged ‘Value’
Most Recent
 
Read More
July 16, 2019

South Africa’s 10 strongest and most valuable brands

Brand valuation and research group Brand Finance has published its latest annual review of the strongest and most valuable brands in South Africa – with mobile operators again emerging as the top dogs.

As defined by the report, brand value is equal to a net economic benefit that a brand owner would achieve by licensing the brand. Brand strength is used to determine what proportion of a business’ revenue is contributed by the brand.

In calculating this value, Brand Finance uses the royalty relief approach, which it says “involves estimating the likely future revenues that are attributable to a brand by calculating a royalty rate that would be charged for its use, to [...]

12
 
Read More
July 15, 2019

#BrandFocus: Ackermans on owning the value-retail space, body positivity

Ackermans has been in the value-retail space since its inception in 1916 and it’s this focus on delivering value to its customers that Mamabolo believes has been the cornerstone of the brand’s success and growth. “Being a value retailer in South Africa, especially in the early days, was not seen as anything great. In the olden days, fashion was [the] key driver but there was that niche that we found as a brand on the value side and we have really managed to cover ourselves as the best value retailer in the industry,” he says.

There are nearly 800 stores in six southern African countries and, for the past few years, Ackermans has come out tops in the Ask Afrika Kasi Star Brands [...]

6
Top Stories
 
 
 
 
 
 
Health Tips
 
CAN YOU EAT YOUR WAY TO BETTER ASTHMA CONTROL?