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Posts Tagged ‘marketing’
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October 25, 2018

ONLINE SHOPPING THAT PUTS CUSTOMERS 1ST

Here are five personalisation tactics written in collaboration with SA’s largest payment gateway, PayU, that you can implement into your sales strategy.

Developing the right personalisation processes will prove that your eCommerce website has mastered the art of delivering value to your customers.

We all know that feeling of walking into a shop and the sales assistant remembers what size shoe you’re wearing, or the waitress at your favourite restaurant already knows what type of sandwich you’re going to order.

If you’re in the eCommerce business, it’s crucial that you also relate to and value each customer in order to reinforce their loyalty to your brand. For an [...]

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October 1, 2018

SOCIAL MEDIA STRATEGIES BEYOND CONTENT PLANS

Content plans have driven the desire to see our content distributed through advertising channels, influencers, competition channels and just about any other medium we can find. An over prioritisation of content plans has led marketing professionals to believe that the value of a social media strategy is all about impressions, comments and likes.

Single essence of online presence

Content plans definitely have their place in the eco-system of a social media strategy, however, for many it’s become the single essence of their online presence and this is concerning.

I recently had the opportunity to speak at The Sunday Times Next Generation Conference about this exact [...]

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September 14, 2018

FINAL CALL FOR ENTRIES TO APPSAFRICA INNOVATION AWARDS

The AppsAfrica Innovation Awards – showcasing the continent’s most innovative ventures – provide winners with industry recognition, global publicity, and networking opportunities with over 300 industry peers at the awards ceremony in Cape Town on November 12. Winners are also invited to Africa Tech Summit Kigali 2019 to join more than 400 tech leaders from across the continent.

The awards provide are open to corporates, established ventures or startups which have launched tech services in at least one African market.

Applicants must operate in one of the 14 categories covered by the awards: Disruptive Innovation, Health Tech, Best African App, Enterprise, Blockchain, [...]

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September 11, 2018

INFLUENCERS: DEAD OR ALIVE?

Many traditional business professionals may be asking what an influencer is, the long and the short of it is that they are the ones your kid is following on social media and trying to imitate, whether it be with regards to their purchase decisions or lifestyle choices. It is usually because of this influencer that your bank account keeps deteriorating.

Influencer campaigns Influencer campaigns have become the preferred and most effective way for brands to connect with their core target audiences. This is due simply to the fact that the younger generation is tired of generic advertising trying to target them through “lame commercials” and advertising.

You might ask what [...]

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