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July 2018
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Posts Tagged ‘Instagram’
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April 10, 2018

Rihanna’s response to Snapchat beating ad sends shares plummeting

An ad on Snapchat asking users if they’d rather “Slap Rihanna” or “Punch Chris Brown” has spawned widespread outrage, including from the singer herself, and brought profuse apologies from the company behind the visual-messaging app.

Snapchat said it is investigating how the ad for a mobile video game called “Would You Rather” made it to the app.

Rihanna, who Brown was convicted of assaulting when she was his girlfriend in 2009, posted an angry statement on her Snapchat and Instagram accounts.

“I’m just trying to figure out what the point was with this mess!” Rihanna, 30, wrote. “I’d love to [...]

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June 26, 2017

What Does Social Media Denote For The Future Of PR?

Advanced Interaction

Social media interaction never stops and neither do consumers. It allows for greater flexibility and this allows for quicker reaction times and hastier improvements.

But it’s up to the PR practitioners to decide how often they would like to engage. In order to maintain a positive public image, it is crucial for public relations to have a thought-out plan to deal with any crisis or problems that may arise.

Easy Access to Information

With everyone out in the open on the internet, readily accessible, it has become easier for PR to obtain information on target markets and customer service. All of this information can be collected and [...]

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June 2, 2017

Snapchat adds Group Story tool to stay ahead of Instagram

San Francisco – Snap, the maker of photo and video-sharing app Snapchat, unveiled a new tool that will let people collaborate with their friends on video stories about events, a product update that could provide a boost in its race to stay ahead of Instagram.

In addition to posting to their own stories on the app, users can now decide to create a group video story around an event like a birthday party or a wedding, and invite their friends to contribute clips for a compilation, the Los Angeles-based company said in a blog post on Tuesday.

Earlier this month, in its first earnings report as a publicly traded company, Snap posted user growth that was slower than [...]

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