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Posts Tagged ‘Customer’
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November 13, 2018

DURBAN’S NEW TAXI INITIATIVE GOES LIVE

The face of Durban’s public transport changed this week with the launch 150 branded minibus taxis in the city centre that will offer commuter an enhanced service as part of the city’s ambitious GO!Durban project.

The eThekwini Municipality’s mini-bus taxi incentive programme, called “Moja Cruise” kicked off on Monday after months of behind the scenes collaboration between the Ethekwini Metro Taxi Council (EMTC) – the leadership body of the mini-bus taxi industry – and the city.

The roll-out of the 150 taxis part of an innovative pilot programme to “test the waters” for improved public transport system. The programme branded “Moja Cruise” [...]

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October 12, 2018

GOING INTO AFRICA AS A SMALL BUSINESS

Trading across borders is a risky business, but the potential returns are high. That said, having a successful business in South Africa is not in itself a good enough reason to consider exporting it. The first leg of the biannual My Business Expo, held at Gallagher Convention Centre in Midrand on Thursday, treated delegates to panel discussions on how to go about getting their businesses ready for cross-border trade, among other things.

The key focus of those discussions, was expanding into Africa, where the risks are particularly high because of the poor interconnectedness between countries within the region, meaning every country had its own set of rules and regulations, [...]

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September 10, 2018

9 Sales and Marketing Tips for Startups

Marketing done right can be an incredible boon for your business’s net income. Done wrong, however, it can feel like throwing money into a raging bonfire. Because small business owners have to be whatever their small business needs — all the time — it can be difficult to master all the nuances that go into sales or marketing. If you’re not a natural salesperson, it can be even more difficult. Fear not, the following nine marketing tips for start-ups can help you make more sales, market better and waste less money.

Sell the benefit, not a comparison.

How you market yourself is all about highlighting what makes you different. There are three major ways to do [...]

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