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Posts Tagged ‘CONSUMERS’
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October 25, 2018

ONLINE SHOPPING THAT PUTS CUSTOMERS 1ST

Here are five personalisation tactics written in collaboration with SA’s largest payment gateway, PayU, that you can implement into your sales strategy.

Developing the right personalisation processes will prove that your eCommerce website has mastered the art of delivering value to your customers.

We all know that feeling of walking into a shop and the sales assistant remembers what size shoe you’re wearing, or the waitress at your favourite restaurant already knows what type of sandwich you’re going to order.

If you’re in the eCommerce business, it’s crucial that you also relate to and value each customer in order to reinforce their loyalty to your brand. For an [...]

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September 11, 2018

INFLUENCERS: DEAD OR ALIVE?

Many traditional business professionals may be asking what an influencer is, the long and the short of it is that they are the ones your kid is following on social media and trying to imitate, whether it be with regards to their purchase decisions or lifestyle choices. It is usually because of this influencer that your bank account keeps deteriorating.

Influencer campaigns Influencer campaigns have become the preferred and most effective way for brands to connect with their core target audiences. This is due simply to the fact that the younger generation is tired of generic advertising trying to target them through “lame commercials” and advertising.

You might ask what [...]

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June 8, 2018

HUAWEI P20 IS A HIT WITH SA CONSUMERS

] Chinese cellphone giant Huawei said on Monday that its new P20 devices had shattered sales records in South Africa, with sales of this range increasing by 60 percent in six weeks after release compared to their predecessor, the Huawei P10 series.

Likun Zhao, vice president of Huawei consumer business group Southern Africa, said the Huawei P series has established itself as the benchmark of exquisite design and best-in-class photography. 

“With the P20 series Huawei has brought to market devices that revolutionise the use of innovative technology and premium design, making them some of the most desirable smartphones on the planet,” Zhao said.

The [...]

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