ECONET INNOVATION EMPOWERS MUSICIANS
ECONET Telecom Lesotho (ETL) yesterday unveiled a new platform through which its customers can stream over 30 million songs
MusicTime as the service is called, is operated through installing a software application (app) on a handset to stream and download music from both local and international recording artists.
The telecommunications giant’s customers would be charged from their data bundles for accessing the service, while the artists whose songs will be carried on the platform will also receive compensation from ETL.
According to ETL’s Chief Executive Officer Leon de Fleuriot, the new platform brought convenience to customers with their favourite music just a tap away.
ETL’s General Manager – Products and Services Lebeko Sello chipped in saying the new service was accessed by downloading the MusicTime app and then dialling *100# to register
Mr Sello also revealed all new registrations would enjoy free 60 minutes listening time which is valid for seven days.
He said the app enables users to create their own playlists, follow stars and celebrities and also see what other people are listening to.
The service is currently available to prepaid subscribers but plans are underway to avail it to post-prepaid customers.
Commenting on the development, music producer Thulo Monyake commonly known as T- Mech or Lemekoane, welcomed the initiative, saying it was going to empower local artists through royalties
“Given that music royalties in Lesotho are still not a reality, I see this initiative as the right way to go since it would allow us to generate income from our music,” said Mr Monyake who is the managing director Magic In Progress (MIP).
He said the initiative would also encourage local artists to be more professional and to produce better quality music which can be accessed by anyone from anywhere in the world.