Today, digital advertising is expected to grow to an annual spend over $335 billion by 2020. The industry is booming, taking over search ad spend at #1 in 2016. However, with constant increases in ad volume and spend, what’s happening to returns?
The average clickthrough rate of display ads across all formats and placements is a miniscule fraction of a percent: 0.06%. Even of this small amount, over half of mobile ad clicks are reportedly accidental—and that’s if you can reach the user in the first place.
Conversely, ad blocking tools are growing explosively, with usage up 41% on the year globally. The number is even higher among younger [...]
Being one of the fastest growing social networks on the planet, WhatsApp needs to keep reinventing. Its users expect it to get better and better. Slowly but surely, the instant messaging giant has been adding some useful features. WhatsApp previously introduced pop-out videos, sending PDFs and documents, sharing from cloud drives, and more. There have been several changes since then. These are the highlights you should know about.
New Ways to Shoot Photos and Videos
In its latest update, WhatsApp has three new ways to simplify taking pictures and videos. When you use the front-facing cam to take a selfie, you can now switch on “Flash”. This brightens your screen to [...]
George Jetson can eat his heart out. A new flying-car concept can do more than just take to the skies. In fact, the futuristic vehicle takes more cues from “Transformers” than “The Jetsons” in imagining how humans might get around in the future.
This “multimodal transportation concept” is a passenger capsule that can transform into different modes of transit, by attaching to wheels for driving, connecting to propellers for flying or joining a train-like transit system such as the high-speed transit concept known as the Hyperloop.
The futuristic capsule was envisioned by aerospace company Airbus and design and engineering firm [...]
The scale of the investment required to rehabilitate the Tanzania-Zambia Railway (Tazara) has become clear.
New managing director Bruno Ching’andu has calculated how much money will be required to stabilise the operating company, aside from efforts to upgrade the line. It has debts of $700m and needs another $200m for new rolling stock and track improvements.
Tazara was built in the 1970s by the Chinese government, with Chinese finance and workers. It was developed to give Zambia a means of exporting its copper, via the Port of Dar es Salaam, without moving it through Apartheid-era South Africa. It still carries Zambian copper but a lack of investment over many years [...]