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October 5, 2018

THE RISE OF THE INTERNET CLASS

Lately, I have been followed. The man who is following me has good hair and dead eyes. It would seem wherever I go on the internet, he pops up. He is young, very young, but is constantly telling me that he has the wisdom and the secret stuff that can help me.

He keeps telling me he is very rich and desperately wants to help people. This is why he will help me become very rich, too. He always seems to be at a mansion with a couple of Ferraris in the background. The snake-oil gospel of success. PT Barnum without a real circus.

I have a name for these people. I call them the internet class. My definition of the internet class is people who have no discernible skills, but [...]

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September 14, 2018

FINAL CALL FOR ENTRIES TO APPSAFRICA INNOVATION AWARDS

The AppsAfrica Innovation Awards – showcasing the continent’s most innovative ventures – provide winners with industry recognition, global publicity, and networking opportunities with over 300 industry peers at the awards ceremony in Cape Town on November 12. Winners are also invited to Africa Tech Summit Kigali 2019 to join more than 400 tech leaders from across the continent.

The awards provide are open to corporates, established ventures or startups which have launched tech services in at least one African market.

Applicants must operate in one of the 14 categories covered by the awards: Disruptive Innovation, Health Tech, Best African App, Enterprise, Blockchain, [...]

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September 12, 2018

FOR TRUE SEO, REMEMBER THE HUMAN ELEMENT

A colleague of mine (a fellow writer, but not a website copywriter or SEO specialist) recently said,

SEO writing has deteriorated into basically choosing appropriate keywords for a subject, and then using them in vaguely coherent sentences to score highly in searches.

He went on,

In this day and age, in which people hardly READ anymore, what’s the point of strategising, optimising, carefully inserting and tweaking? Who cares if the content is largely vanilla, instead of deeply significant, client-specific copy?

I couldn’t disagree more and, because this is a widespread misperception that many clients and industry fellows may share, I need to clear it [...]

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August 24, 2018

YOUTUBE LAUNCHES YOUTUBE GO IN SA

YouTube Go is available for download in the Google Play store and will come pre-installed on all Android 8.1 (Go Edition) phones.

According to Youtube, the app has been designed with the user at the forefront. It features a user interface that allows people to access their favourite videos and has been built with an ‘offline first’ philosophy, meaning it works even when there’s low or no connectivity.

YouTube Go aims to provide transparency in how users are using their data, allowing them to reduce their data consumption. It also aims to provide a social experience by connecting users with the people and content they care about.

“With YouTube Go, we want to [...]

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