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March 29, 2017

Facebook’s Messenger app to allow live location-sharing

Facebook Inc will add a feature to its Messenger app on Monday to allow users to share their locations, the company said, ramping up competition with tools offered by Apple Inc and Alphabet Inc’s Google Maps.

The company has found that one of the most used phrases on Messenger as people talk to friends and family is “How far away are you?” or some variation, Stan Chudnovsky, head of product for Messenger, said in an interview.

“It happens to be what people are saying, what they’re interested in the most,” he said.

Sharing location information will be optional, he said, but it will also be live, so that once a user shares the [...]

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March 16, 2017

How Visual Advertising Will Change Marketing In 2017

Today, digital advertising is expected to grow to an annual spend over $335 billion by 2020. The industry is booming, taking over search ad spend at #1 in 2016. However, with constant increases in ad volume and spend, what’s happening to returns?

 

The average clickthrough rate of display ads across all formats and placements is a miniscule fraction of a percent: 0.06%. Even of this small amount, over half of mobile ad clicks are reportedly accidental—and that’s if you can reach the user in the first place.

 

Conversely, ad blocking tools are growing explosively, with usage up 41% on the year globally. The number is even higher among younger [...]

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March 16, 2017

Facebook Users Make Their Own News Bubbles

Facebook users who are the most news-obsessed are also the most likely to interact with a small number of news sources, new research finds.

The study is a look at the architecture of social media polarization — essentially, how people are so effective at sorting themselves into opposing groups and filtering out alternative opinions. Though Facebook has algorithms that feed users content they’re likely to enjoy, previous research has found that people’s own choices on the social network are a stronger influence on the sorts of opinions those individuals see. (Politics conversations on Twitter aren’t much different.)

The new research, published today [...]

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March 14, 2017

WhatsApp has a new update – and it will change the way you send text messages

Being one of the fastest growing social networks on the planet, WhatsApp needs to keep reinventing. Its users expect it to get better and better. Slowly but surely, the instant messaging giant has been adding some useful features. WhatsApp previously introduced pop-out videos, sending PDFs and documents, sharing from cloud drives, and more. There have been several changes since then. These are the highlights you should know about.

New Ways to Shoot Photos and Videos

In its latest update, WhatsApp has three new ways to simplify taking pictures and videos. When you use the front-facing cam to take a selfie, you can now switch on “Flash”. This brightens your screen to [...]

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