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Social Media
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March 12, 2019

4 Ways Social Media Videos Can Benefit Your Business

 

 

 

 

Engagement

Engagement is an incredible method to associate with your crowd on an increasingly relatable dimension. Posts with high engagement (likes, shares, remarks, and so on.) are likewise bound to spread and be seen by other individuals with a comparable interest

 

Brand awareness

Is not  something you can measure but if you have lots of people sharing your video and/or more people than usual are visiting your Page, website, landing page (via your campaign link or not) you can assume this new level of traction is building your brand awareness audience

 

Increasing web [...]

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October 1, 2018

SOCIAL MEDIA STRATEGIES BEYOND CONTENT PLANS

Content plans have driven the desire to see our content distributed through advertising channels, influencers, competition channels and just about any other medium we can find. An over prioritisation of content plans has led marketing professionals to believe that the value of a social media strategy is all about impressions, comments and likes.

Single essence of online presence

Content plans definitely have their place in the eco-system of a social media strategy, however, for many it’s become the single essence of their online presence and this is concerning.

I recently had the opportunity to speak at The Sunday Times Next Generation Conference about this exact [...]

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September 28, 2018

10 SOCIAL MEDIA TERMS YOU SHOULD ADD TO YOUR VOCABULARY

It may be a little confusing at first, but we’re here to help you get the hang of it.

Navigating social media is tricky enough already – with all the algorithms and #FakeNews. So in an attempt at making things a little simpler, the team at media update has compiled a list of 10 need-to-know terms that you should to add to your vocabulary – if you haven’t already.

Here they are:

 

Source: https://www.mediaupdate.co.za/social/144521/infographic-10-social-media-terms-you-should-add-to-your-vocabulary

 

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September 11, 2018

INFLUENCERS: DEAD OR ALIVE?

Many traditional business professionals may be asking what an influencer is, the long and the short of it is that they are the ones your kid is following on social media and trying to imitate, whether it be with regards to their purchase decisions or lifestyle choices. It is usually because of this influencer that your bank account keeps deteriorating.

Influencer campaigns Influencer campaigns have become the preferred and most effective way for brands to connect with their core target audiences. This is due simply to the fact that the younger generation is tired of generic advertising trying to target them through “lame commercials” and advertising.

You might ask what [...]

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