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May 10, 2017

Have a social media crisis management plan in place, urges Forrester report

Consumers are becoming more polarised than ever and they’re showing their values in the way they spend their money, says Jessica Liu in a recent Forrester report entitled “Social Crisis Management: Get back to basics”.

In this environment, brands worry about doing or saying the wrong thing on social media and losing popularity. But if they revert back to the basics of crisis management, well-articulated brand values, established processes and governance, as well as trusted partners with whom to work Liu says brands have nothing to worry about.

The report claims that with social media becoming increasingly accepted as a form of expressing opinion – especially consumers’ [...]

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March 29, 2017

Facebook’s Messenger app to allow live location-sharing

Facebook Inc will add a feature to its Messenger app on Monday to allow users to share their locations, the company said, ramping up competition with tools offered by Apple Inc and Alphabet Inc’s Google Maps.

The company has found that one of the most used phrases on Messenger as people talk to friends and family is “How far away are you?” or some variation, Stan Chudnovsky, head of product for Messenger, said in an interview.

“It happens to be what people are saying, what they’re interested in the most,” he said.

Sharing location information will be optional, he said, but it will also be live, so that once a user shares the [...]

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March 16, 2017

How Visual Advertising Will Change Marketing In 2017

Today, digital advertising is expected to grow to an annual spend over $335 billion by 2020. The industry is booming, taking over search ad spend at #1 in 2016. However, with constant increases in ad volume and spend, what’s happening to returns?

 

The average clickthrough rate of display ads across all formats and placements is a miniscule fraction of a percent: 0.06%. Even of this small amount, over half of mobile ad clicks are reportedly accidental—and that’s if you can reach the user in the first place.

 

Conversely, ad blocking tools are growing explosively, with usage up 41% on the year globally. The number is even higher among younger [...]

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March 16, 2017

Facebook Users Make Their Own News Bubbles

Facebook users who are the most news-obsessed are also the most likely to interact with a small number of news sources, new research finds.

The study is a look at the architecture of social media polarization — essentially, how people are so effective at sorting themselves into opposing groups and filtering out alternative opinions. Though Facebook has algorithms that feed users content they’re likely to enjoy, previous research has found that people’s own choices on the social network are a stronger influence on the sorts of opinions those individuals see. (Politics conversations on Twitter aren’t much different.)

The new research, published today [...]

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