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October 2018
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October 1, 2018

SOCIAL MEDIA STRATEGIES BEYOND CONTENT PLANS

Content plans have driven the desire to see our content distributed through advertising channels, influencers, competition channels and just about any other medium we can find. An over prioritisation of content plans has led marketing professionals to believe that the value of a social media strategy is all about impressions, comments and likes.

Single essence of online presence

Content plans definitely have their place in the eco-system of a social media strategy, however, for many it’s become the single essence of their online presence and this is concerning.

I recently had the opportunity to speak at The Sunday Times Next Generation Conference about this exact [...]

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September 10, 2018

THESE ARE THE 7 BEST ADS IN SA RIGHT NOW

The winner will be announced this weekend.

Chicken Licken is the most-nominated brand with two ads in the running; one of a local robot called Sbu and another of an Icelandic boy who has assumed an Afrikaans identity.

Watch: 7 best adverts in SA right now:

Sbu 2.0 — Chicken Licken

https://youtu.be/c2an1McaRG0

This hilarious ad features Sbu, a charming suburban-dad robot who plays soccer and teaches high-school kids. Created by: Joe Public United.

Dala what you must— Brand South Africa https://youtu.be/iGGBaDoIh6Q

This inspiring ad portrays a young photographer from Hangberg, Cape Town, preparing for a photo shoot in his crime-ridden [...]

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September 6, 2018

10 Top-Rated Tourist Attractions in the Eastern Cape

The Eastern Cape Province in South Africa is astoundingly diverse and, in parts, deliciously undeveloped. In winter, snow sometimes dusts its distinctive mountain peaks, and in summer, its sparkling coastline lures throngs of surfers, swimmers, and sun lovers. From the sea to the inland desert, the scenery of the Eastern Cape is spectacular. Sightseers can explore everything from ancient forests and gaping valleys to craggy sea cliffs and the lush coastline stretching from the Tsitsikamma section of Garden Route National Park to the subtropical Wild Coast. Inland, the rolling hills around Grahamstown are known as Settler Country, after the British migrants who settled these ancestral [...]

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August 16, 2018

Kruger National Park

Kruger National Park – where nearly 2 million hectares of unrivalled diversity of life forms fuses with historical and archaeological sights – this is real Africa.

 

The world-renowned Kruger National Park offers a wildlife experience that ranks with the best in Africa. Established in 1898 to protect the wildlife of the South African Lowveld, this national park is unrivalled in the diversity of its life forms and a world leader in advanced environmental management techniques and policies.

 

Truly the flagship of the South African National Parks, Kruger is home to an impressive number of species: 336 trees, 49 fish, 34 amphibians, 114 [...]

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