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Retail
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July 23, 2019

PepsiCo eyes growth in Africa with $1.7bn Pioneer Foods acquisition

Multinational snack foods and beverage giant PepsiCo has entered into an agreement to acquire South Africa’s Pioneer Foods Group for approximately $1.7 billion (R23.5 billion). The New York-based food giant – owner of brands like Pepsi, Lay’s and Doritos – will acquire all outstanding shares of Pioneer Food Group for R110 per share. The transaction is one of PepsiCo’s largest acquisitions outside of the United States.

“Pioneer Foods has a robust, locally relevant product portfolio that complements PepsiCo’s current lineup, with strong positions in cereals, juices, and other African nutritional food staples, including well-known, scaled [...]

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July 16, 2019

South Africa’s 10 strongest and most valuable brands

Brand valuation and research group Brand Finance has published its latest annual review of the strongest and most valuable brands in South Africa – with mobile operators again emerging as the top dogs.

As defined by the report, brand value is equal to a net economic benefit that a brand owner would achieve by licensing the brand. Brand strength is used to determine what proportion of a business’ revenue is contributed by the brand.

In calculating this value, Brand Finance uses the royalty relief approach, which it says “involves estimating the likely future revenues that are attributable to a brand by calculating a royalty rate that would be charged for its use, to [...]

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July 15, 2019

#BrandFocus: Ackermans on owning the value-retail space, body positivity

Ackermans has been in the value-retail space since its inception in 1916 and it’s this focus on delivering value to its customers that Mamabolo believes has been the cornerstone of the brand’s success and growth. “Being a value retailer in South Africa, especially in the early days, was not seen as anything great. In the olden days, fashion was [the] key driver but there was that niche that we found as a brand on the value side and we have really managed to cover ourselves as the best value retailer in the industry,” he says.

There are nearly 800 stores in six southern African countries and, for the past few years, Ackermans has come out tops in the Ask Afrika Kasi Star Brands [...]

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July 11, 2019

What to consider before venturing into franchising

Many entrepreneurs consider going into franchising as a guaranteed route to attaining business success.

“Despite the sector having a higher success rate compared to its counterparts, franchising has its pros and cons and will not necessarily be suitable for every entrepreneur. Entrepreneurs who are considering or have decided pursuing franchising as a business opportunity should perform due diligence to avoid making costly mistakes,” says Morne Cronje, Head of Franchising at FNB Business.

He shares key factors that entrepreneurs should consider to determine if franchising suits their needs and business endeavours.

Is franchising right for me?

Acquiring a tried [...]

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