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September 2018
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September 17, 2018

FCB JOBURG ASSISTS BRAND SA WITH BRICS BUSINESS FORUM

The BRICS Leaders’ Summit is convened annually to discuss political and socio-economic coordination. According to account director, Leandra Moodley, the theme for the 10th annual BRICS Summit was ‘BRICS in Africa: Collaboration for Inclusive Growth and Shared Prosperity in the 4th Industrial Revolution’ and aimed to reflect the priorities of the BRICS members. “The agency was briefed to assist Brand South Africa and the Department of Trade and Industry with the BRICS Business Forum, one of several events making up the BRICS Leaders’ Summit,” she adds.

“Its responsibility was the creative curatorship and delivery of an event for 1 200 delegates that [...]

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September 14, 2018

FINAL CALL FOR ENTRIES TO APPSAFRICA INNOVATION AWARDS

The AppsAfrica Innovation Awards – showcasing the continent’s most innovative ventures – provide winners with industry recognition, global publicity, and networking opportunities with over 300 industry peers at the awards ceremony in Cape Town on November 12. Winners are also invited to Africa Tech Summit Kigali 2019 to join more than 400 tech leaders from across the continent.

The awards provide are open to corporates, established ventures or startups which have launched tech services in at least one African market.

Applicants must operate in one of the 14 categories covered by the awards: Disruptive Innovation, Health Tech, Best African App, Enterprise, Blockchain, [...]

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September 12, 2018

FOR TRUE SEO, REMEMBER THE HUMAN ELEMENT

A colleague of mine (a fellow writer, but not a website copywriter or SEO specialist) recently said,

SEO writing has deteriorated into basically choosing appropriate keywords for a subject, and then using them in vaguely coherent sentences to score highly in searches.

He went on,

In this day and age, in which people hardly READ anymore, what’s the point of strategising, optimising, carefully inserting and tweaking? Who cares if the content is largely vanilla, instead of deeply significant, client-specific copy?

I couldn’t disagree more and, because this is a widespread misperception that many clients and industry fellows may share, I need to clear it [...]

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September 11, 2018

INFLUENCERS: DEAD OR ALIVE?

Many traditional business professionals may be asking what an influencer is, the long and the short of it is that they are the ones your kid is following on social media and trying to imitate, whether it be with regards to their purchase decisions or lifestyle choices. It is usually because of this influencer that your bank account keeps deteriorating.

Influencer campaigns Influencer campaigns have become the preferred and most effective way for brands to connect with their core target audiences. This is due simply to the fact that the younger generation is tired of generic advertising trying to target them through “lame commercials” and advertising.

You might ask what [...]

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