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March 29, 2017

Indaba Tourism: 6-8 May 2017

Where? Durban Central, Kwazulu Natal

When? 6-8 May 2017

Overnight? See Durban Central accommodation, in Kwazulu Natal

Indaba is one of the largest tourism marketing events on the African calendar and one of the top three ‘must visit’ events of its kind on the global calendar.

It showcases the widest variety of Southern Africa’s best tourism products, and attracts international visitors and media from across the world.

Exhibitor categories include accommodation, tour operators, transport, game lodges, online travel and industry associations.

Outdoor exhibitors include transport, camping and safari companies.

Venue: Albert Luthuli [...]

 
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March 16, 2017

How Visual Advertising Will Change Marketing In 2017

Today, digital advertising is expected to grow to an annual spend over $335 billion by 2020. The industry is booming, taking over search ad spend at #1 in 2016. However, with constant increases in ad volume and spend, what’s happening to returns?

 

The average clickthrough rate of display ads across all formats and placements is a miniscule fraction of a percent: 0.06%. Even of this small amount, over half of mobile ad clicks are reportedly accidental—and that’s if you can reach the user in the first place.

 

Conversely, ad blocking tools are growing explosively, with usage up 41% on the year globally. The number is even higher among younger [...]

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March 16, 2017

Many reasons Durban lost chance to host 2022 Commonwealth Games

Durban was stripped of the right to host the 2022 Commonwealth Games on Monday because the South African government couldn’t provide financial guarantees, plus other commitments made when it won the bid had still not been met nearly two years later.

Durban presented a revised budget and hosting proposal to the Commonwealth Games Federation at a last-ditch meeting last weekend to save Africa’s first international multi-sport event.

“It is with disappointment that the detailed review has concluded that there is a significant departure from the undertakings provided in Durban’s bid and as a result a number of key obligations and commitments in areas [...]

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March 16, 2017

Facebook Users Make Their Own News Bubbles

Facebook users who are the most news-obsessed are also the most likely to interact with a small number of news sources, new research finds.

The study is a look at the architecture of social media polarization — essentially, how people are so effective at sorting themselves into opposing groups and filtering out alternative opinions. Though Facebook has algorithms that feed users content they’re likely to enjoy, previous research has found that people’s own choices on the social network are a stronger influence on the sorts of opinions those individuals see. (Politics conversations on Twitter aren’t much different.)

The new research, published today [...]

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