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March 29, 2017

How can Africans trade more with other Africans?

Global companies were supposed to be more efficient, leveraging resources from across the world, from places where they are best sourced, to create value on an unprecedented scale. That seemed to be the case in fact.

Western multinationals used cheaper labour in underdeveloped countries to manufacture products that relied on inputs from all over the world and technologies developed in their more expensive labour markets. Studies now suggest these advantages are being lost. Labour is no longer as cheap in many places.

In China, for example, lifestyles are becoming increasingly aspirational – more Chinese are now seeking the good life and consequently demanding higher [...]

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March 29, 2017

Malaria kills 150 in Zimbabwe

At least 150 people have died of malaria in Zimbabwe over the past two months, with nearly 90,000 infections recorded, a government official said on Monday.

“We have seen increased cases of malaria due to the more rains received this year that increased the breeding grounds for mosquitoes,” Joseph Mberikunashe, malaria director in the ministry of health, told AFP.

Mberikunashe said 151 deaths and 89,261 malaria cases had been recorded in the past two months following heavy rains, which also caused deadly floods.

He said that while a rise in malaria cases was expected after the rains, some of the deaths may have been caused by delays in seeking medical [...]

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March 16, 2017

Tanzania offers Dangote land to mine coal to fuel cement production

After last year’s deal by Tanzania’s government to supply natural gas to Dangote Cement Company in the south-eastern town of Mtwara, the state has offered land to the Nigerian company to mine coal for its operations.

Tanzania’s Ministry of Energy and Minerals on Saturday handed a 10-square-kilometre plot of land to the $500 million cement factory set up in 2015 with an annual capacity of 3 million tonnes.

According to local media The Citizen, the move was sanctioned by President John Magufuli to allow the company get a reliable supply of coal to fuel its activities.

Tanzania has banned the importation of coal from South Africa and Tancoal, the only one coal [...]

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March 16, 2017

How Visual Advertising Will Change Marketing In 2017

Today, digital advertising is expected to grow to an annual spend over $335 billion by 2020. The industry is booming, taking over search ad spend at #1 in 2016. However, with constant increases in ad volume and spend, what’s happening to returns?

 

The average clickthrough rate of display ads across all formats and placements is a miniscule fraction of a percent: 0.06%. Even of this small amount, over half of mobile ad clicks are reportedly accidental—and that’s if you can reach the user in the first place.

 

Conversely, ad blocking tools are growing explosively, with usage up 41% on the year globally. The number is even higher among younger [...]

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