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September 27, 2019

Snapchat extends video ads to 3 minutes, adds new features, Goal-Based Bidding

Snapchat extends video ads to 3 minutes, adds new features, Goal-Based Bidding

The new bidding option lets advertisers optimize for 15-second video views.

Snapchat has announced a number of updates for video advertisers, including an increase to the duration of all Snap Ads, more interactive features for its six-second non-skip Commercials and Goal-Based Bidding.

Snap Ads can now run three-minutes long. Previously, the maximum duration for a Snap Ad was ten-seconds. Snap has significantly increased the maximum duration for all of its ads to 180-seconds. The company said that the user experience will not change (users will still be able to skip or interact with [...]

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August 13, 2019

Red carpet for Botswana investors

Botswana has promised to roll out the red carpet for investors, urging them not to be discouraged by its small population from doing business in the country because decent returns are part of the package.

Speaking at the official opening of the 14th Global Expo Botswana in the capital city Gaborone this week, President Mokgweetsi Masisi said his country was making conditions conducive for investors.

“The World Bank’s Doing Business Report of this year has placed Botswana at number five in the Ease of Doing Business rankings in sub-Saharan Africa. We continue to review and make strategic reforms to improve the ease of doing business and the competitive environment to [...]

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August 7, 2019

Africa-wide free-trade agreement receives major boost

The African Development Bank (AfDB) has provided a $4.8m grant to support the African Union’s (AU’s) efforts to roll out the continental free-trade area.

The grant forms part of a series of interventions by the development bank to accelerate implementation of the free-trade agreement. The trade agreement is seen as a major force for integrating the 55-nation continent and transforming its economy.

Intra-African trade remains low compared with other major regions such as the EU and Asia.

In 2018, SA joined various other countries on the continent in signing the African Continental Free Trade Area (AfCFTA) agreement that aims to create a single continental market [...]

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July 23, 2019

PepsiCo eyes growth in Africa with $1.7bn Pioneer Foods acquisition

Multinational snack foods and beverage giant PepsiCo has entered into an agreement to acquire South Africa’s Pioneer Foods Group for approximately $1.7 billion (R23.5 billion). The New York-based food giant – owner of brands like Pepsi, Lay’s and Doritos – will acquire all outstanding shares of Pioneer Food Group for R110 per share. The transaction is one of PepsiCo’s largest acquisitions outside of the United States.

“Pioneer Foods has a robust, locally relevant product portfolio that complements PepsiCo’s current lineup, with strong positions in cereals, juices, and other African nutritional food staples, including well-known, scaled [...]

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