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March 29, 2017

How can Africans trade more with other Africans?

Global companies were supposed to be more efficient, leveraging resources from across the world, from places where they are best sourced, to create value on an unprecedented scale. That seemed to be the case in fact.

Western multinationals used cheaper labour in underdeveloped countries to manufacture products that relied on inputs from all over the world and technologies developed in their more expensive labour markets. Studies now suggest these advantages are being lost. Labour is no longer as cheap in many places.

In China, for example, lifestyles are becoming increasingly aspirational – more Chinese are now seeking the good life and consequently demanding higher [...]

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March 16, 2017

Tanzania offers Dangote land to mine coal to fuel cement production

After last year’s deal by Tanzania’s government to supply natural gas to Dangote Cement Company in the south-eastern town of Mtwara, the state has offered land to the Nigerian company to mine coal for its operations.

Tanzania’s Ministry of Energy and Minerals on Saturday handed a 10-square-kilometre plot of land to the $500 million cement factory set up in 2015 with an annual capacity of 3 million tonnes.

According to local media The Citizen, the move was sanctioned by President John Magufuli to allow the company get a reliable supply of coal to fuel its activities.

Tanzania has banned the importation of coal from South Africa and Tancoal, the only one coal [...]

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March 16, 2017

Has Mauritius’s growth stalled?

As Mauritius prepares to celebrate the 49th anniversary of its independence on 12 March 1968, a national debate has broken out over falling growth rates.

The economy grew by an average of 5.3% a year between 1969 and 2013, well ahead of the trend for Sub-Saharan Africa as a whole, but growth has averaged just 3.4% over the past six years, leading critics to assume that the economy has run out of steam. Yet it would be wrong to overlook just how well the country has developed.

The African Economic Outlook stated: “The Mauritian economy recorded actual growth of 3.7% in 2015, up from the 3.6% recorded in 2014 and is projected to grow by 3.8% in 2016 and 4.0% in 2017 on [...]

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March 16, 2017

How Visual Advertising Will Change Marketing In 2017

Today, digital advertising is expected to grow to an annual spend over $335 billion by 2020. The industry is booming, taking over search ad spend at #1 in 2016. However, with constant increases in ad volume and spend, what’s happening to returns?

 

The average clickthrough rate of display ads across all formats and placements is a miniscule fraction of a percent: 0.06%. Even of this small amount, over half of mobile ad clicks are reportedly accidental—and that’s if you can reach the user in the first place.

 

Conversely, ad blocking tools are growing explosively, with usage up 41% on the year globally. The number is even higher among younger [...]

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