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November 2018
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November 14, 2018

30 BEST RESTAURANTS IN SOUTH AFRICA

The nominated restaurants were determined by the scores of a panel of anonymous judges, convened by chef Margot Janse, who dined around the country. “A fantastic field of nominees has come out of this year’s judging, with some newcomers and old favourites making up a list that truly represents the best of the best in South African dining today,” said Janse. “As always, these nominees have been nominated for their achievements in excellent dining, innovative menus, ambience and service excellence.” The top 10 restaurants will be revealed on Sunday 18 November 2018 at an awards ceremony at GrandWest in Cape Town.

The nominees, in alphabetical order, are: Camphors at Vergelegen, [...]

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October 25, 2018

ONLINE SHOPPING THAT PUTS CUSTOMERS 1ST

Here are five personalisation tactics written in collaboration with SA’s largest payment gateway, PayU, that you can implement into your sales strategy.

Developing the right personalisation processes will prove that your eCommerce website has mastered the art of delivering value to your customers.

We all know that feeling of walking into a shop and the sales assistant remembers what size shoe you’re wearing, or the waitress at your favourite restaurant already knows what type of sandwich you’re going to order.

If you’re in the eCommerce business, it’s crucial that you also relate to and value each customer in order to reinforce their loyalty to your brand. For an [...]

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October 1, 2018

SOCIAL MEDIA STRATEGIES BEYOND CONTENT PLANS

Content plans have driven the desire to see our content distributed through advertising channels, influencers, competition channels and just about any other medium we can find. An over prioritisation of content plans has led marketing professionals to believe that the value of a social media strategy is all about impressions, comments and likes.

Single essence of online presence

Content plans definitely have their place in the eco-system of a social media strategy, however, for many it’s become the single essence of their online presence and this is concerning.

I recently had the opportunity to speak at The Sunday Times Next Generation Conference about this exact [...]

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September 10, 2018

THESE ARE THE 7 BEST ADS IN SA RIGHT NOW

The winner will be announced this weekend.

Chicken Licken is the most-nominated brand with two ads in the running; one of a local robot called Sbu and another of an Icelandic boy who has assumed an Afrikaans identity.

Watch: 7 best adverts in SA right now:

Sbu 2.0 — Chicken Licken

https://youtu.be/c2an1McaRG0

This hilarious ad features Sbu, a charming suburban-dad robot who plays soccer and teaches high-school kids. Created by: Joe Public United.

Dala what you must— Brand South Africa https://youtu.be/iGGBaDoIh6Q

This inspiring ad portrays a young photographer from Hangberg, Cape Town, preparing for a photo shoot in his crime-ridden [...]

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