A CAPE TOWN START-UP DROPPED R10 000 IN R10 NOTES OFF UCT ROOF

by BelandaAugust 24, 2018

DigsConnect, which achieved 2,000 listings in less than a year, wanted to do something “crazy” to say thank-you to its clients, co-founder Greg Keal told Business Insider South Africa.

 

“We would have made no progress without the incredible support of UCT landlords and students,” Keal says. “And people are tired of boring radio ads and billboards.”

 

The location was announced 10 minutes beforehand on @uctjustkidding’s Instagram page, and DigsConnect’ Instagram and Facebook pages.

 

“It will be on UCT Upper Campus… somewhere,” Keal said.

DigsConnect, which describes itself as “the Airbnb of student accommodation”, already distributed R1,000 and R2,000 in R10 notes on Tuesday and Wednesday in a build-up to the big R10,000 drop on Thursday.

 

“I think the main response was shock that we were literally handing free money out,” Keal says about the reception thus far.

 

Cape Town start up DigsConnect dropped R2,000 worth of R10 notes on UCT’s upper campus on Wednesday morning.

And dropped another R10,000 on Thursday.

Keal co-founded DigsConnect with Alexandria Procter in 2017. The duo, both aged 23, met while serving on UCT’s student council.

“Alexandria was being inundated with requests for accommodation as the day students coordinator on the SRC,” Keal says.

 

“We knew that there had to be a better way. So we created a platform that allows students to find every type of accommodation offered in one central place.”

Keal hopes the marketing campaign will push up unique browsers and listings on DigsConnect’s website.

The startup is also working with sales website OneDayOnly to do giveaways through its Facebook page the next couple of weeks.

 

“Right now our biggest focus is growth,” Keal says. “More listings, more users, more interactions.”

Source: https://www.businessinsider.co.za/cape-town-student-rental-start-up-will-drop-r10000-in-r10-notes-from-uct-building-2018-8

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