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June 2019
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Archive for June 3rd, 2019
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June 3, 2019

#AfricaMonth: Why Africa is primed for prestige beauty growth

As the senior vice president of local and cultural innovation at Estée Lauder Companies, it’s Susan Akkad’s job to increase the relevancy of the beauty group’s brands across global and emerging markets. Overseeing multi-ethnic innovation for brands including La Mer, Clinique, Mac and Estée Lauder, she’s no stranger to the concept of (and responsibility of) ‘inclusive beauty’.

“We have a long-standing and deep commitment to inclusive beauty across ages, regions and cultures because our aspiration really is to be part of every consumer’s beauty dream,” Akkad said during her presentation at the Condé Nast International Luxury Conference [...]

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June 3, 2019

Safaricom, Vodacom plan $13 million M-Pesa deal

Kenya’s Safaricom will start a joint venture worth $13 million with South Africa’s Vodacom to acquire the intellectual property rights of M-Pesa from Britain’s Vodafone, Safaricom’s CEO said on Thursday.

The two mobile phone operators will acquire the intellectual property rights to the financial services platform M-Pesa, from Britain’s Vodafone.

Safaricom chief executive Bob Collymore said the deal would be used to expand M-Pesa services to more African markets, and to develop new products.

“It is about us (Safaricom) determining the future and the roadmap of M-Pesa. Because at the moment the roadmap is determined by Vodafone, and given that the bulk of the [...]

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June 3, 2019

7 Types of Online Advertising

Online advertising has evolved since its humble beginnings as a static image that pops up at the top of a website. Now, there are a wide variety of advertising types you could use – we’ve listed the seven top types here (and tried to give you the quick definition for it).

1. Display Ads The original form of online advertising, these are visual ads that appear on third party websites (usually ones that are related to your content or service in some way). Display ads have evolved from the basic form of banner ads. Nowadays, display ads come as: • Static images – these are your basic banner or square ads that appear around the content. • Text – these are text ads that are created [...]

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