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Archive for September 11th, 2018
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September 11, 2018

INFLUENCERS: DEAD OR ALIVE?

Many traditional business professionals may be asking what an influencer is, the long and the short of it is that they are the ones your kid is following on social media and trying to imitate, whether it be with regards to their purchase decisions or lifestyle choices. It is usually because of this influencer that your bank account keeps deteriorating.

Influencer campaigns Influencer campaigns have become the preferred and most effective way for brands to connect with their core target audiences. This is due simply to the fact that the younger generation is tired of generic advertising trying to target them through “lame commercials” and advertising.

You might ask what [...]

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September 11, 2018

UPSKILL YOUNG PEOPLE TO MAKE THEM EMPLOYABLE

In May Statistics SA released its Quarterly Labour Force Survey, which revealed that one in three young South Africans between the ages of 15 and 24 were disengaged from the labour market.

Put another way, 32.4% of the 10.3 million people in that age group were “not in employment, education or training in the first quarter of 2018”. That’s 3.3 million young people sitting at home, idle.

Unemployment is a structural issue which has seen little improvement in recent years and is one of the four critical dimensions impeding the country’s ability to improve socio-economic well-being. The other three being education, income inequality and health care.

Poor education [...]

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September 11, 2018

SHOPRITE IS GIVING 36 SMALL BUSINESSES R70,000 EACH

Retailer Shoprite is offering entrepreneurs the chance to win a marketing boost in a new Hustle Entrepreneur of the Month competition.

The competition is open to any business with a turnover of less than R1 million, owned by a South African citizen older than 18, and which can get through vetting as a legitimate business.

Between August and October, 12 winners a month will each receive R50,000 in radio airtime, R10,000 in cash and have a Thundafund profile set up including a short video for the business.

All entries are via the competition website.

Shoprite says winners will be chosen based on which business is best aligned with its values “and the [...]

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