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Archive for September 10th, 2018
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September 10, 2018

SA BUSINESSES BACK R100M POVERTY ALLEVIATION PLAN

President Cyril Ramaphosa responded to this at an ANC lekgotla, announcing that the ruling party will tell government “to move with urgency to develop and implement a stimulus package to ignite growth that will lead to the creation of jobs, especially for young people and women”.

But eyes should also be on corporate South Africa to see how it will respond to these latest numbers.

One initiative that has quickly gained traction is the Mandela Centenary Campaign, whose vision is to raise R100 million for job creation and literacy in the year of what would have been Nelson Mandela’s 100th birthday.

Long-term effects

It’s the brainchild of South African social [...]

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September 10, 2018

THESE ARE THE 7 BEST ADS IN SA RIGHT NOW

The winner will be announced this weekend.

Chicken Licken is the most-nominated brand with two ads in the running; one of a local robot called Sbu and another of an Icelandic boy who has assumed an Afrikaans identity.

Watch: 7 best adverts in SA right now:

Sbu 2.0 — Chicken Licken

https://youtu.be/c2an1McaRG0

This hilarious ad features Sbu, a charming suburban-dad robot who plays soccer and teaches high-school kids. Created by: Joe Public United.

Dala what you must— Brand South Africa https://youtu.be/iGGBaDoIh6Q

This inspiring ad portrays a young photographer from Hangberg, Cape Town, preparing for a photo shoot in his crime-ridden [...]

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September 10, 2018

Why Directory Advertising Still Works

Directory advertising is one of the oldest forms of advertising around, but it’s also still one of the most effective methods, even after all these years. While paper directories are not as popular as they once were, online directories have stepped in as an excellent digital replacement. Most purchases start with an online search these days, after all, and many people find businesses in online directories.

 

With the relatively low cost and high potential for returns, directory ads should be a part of any small business’ marketing plans. Here’s why.

Brand awareness boost

You have to advertise to build brand awareness, and more importantly you have to [...]

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September 10, 2018

Components of a Successful B2B Marketing Strategy

Are you a business that wants to market to other businesses? If so then you are in the right place! Business to business marketing is similar to business to consumer marketing. You can use the same digital strategies and channels to acquire new customers. But if you are targeting other businesses there are a few differences in the way you will be marketing. We are going to show you how to build and implement a B2B marketing strategy that actually works!

 

What is B2B Marketing?

If you didn’t know already B2B stands for business to business. It’s business that works directly with another business not with the general public. For example if you are a business [...]

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